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Personal Branding Archives - All The Single Girlfriends

Reputation in the Era of YouTube...

Aug 24, 2011 by

Reputation in the Era of YouTube

Depending on where you’re standing, YouTube can be manna from heaven or the work of the devil. Many a successful career has been built on YouTube.  Filipina singer Charice Pempengco’s meteoric rise to international stardom is one proof.  It was YouTube that brought her to the attention of Ellen Degeneres and, eventually, Oprah.  Therefore, fear not, stage mamas.  There is hope for your child prodigy.  Simply wire every nook and cranny of your house to a CCTV camera so you can capture precious moments of your 6-month-old diaper-clad darling dancing to Single Ladies.  Hail the next Beyonce Knowles! To qualify as an expert these days, one must upload videos.  Ergo, the mad rush by every CEO, COO, CFO, consultant, marketer, expert, guru and entrepreneur to YouTube.  In case you have not noticed, every person...

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“You” As A Digital Brand...

Mar 23, 2011 by

“You” As A Digital Brand

Recently I was re organizing my home office. Er .. ok, I was moving piles of papers to make my desk seem less cluttered. I came across an article that someone had sent me in 1997.. don’t even ask Girlfriend! I don’t remember who sent it to but I saved it because at the time the concept intrigued me. It was Tom Peter’s The Brand Called You which you can find at Fast Company online. As the fates, would have it soon after reading it I was “right-sized” or “down-sized” or whatever the politically correct term was at the time. I was fired from my  job with the Georgia Lottery Company. Peter’s idea that a company would want to hire “more than a resume” was radical 14 years ago. He talked about managing our...

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