Top 5 Advices for Marketing Newbies...
A cousin who calls me Obi Wan (I know, I know) and is about to join the marketing world asked me this: “What are your top 5 advices for a marketing newbie?” The question made me recall my own Marketing Jedi-In-Training days. Those were not happy days. At all. My memory recounts endless tears, utter confusion and an almost paralyzing fear that I was really born devoid of a brain. Back then (Sigh! This sentence beginning always makes me feel as old as Yoda), marketing was the career of the desperate. When you’re a fresh college graduate and jobless, you take a marketing job until something better and serious comes along. Like accountancy. And so it was that I found myself signing that first employment contract with much relief. Never mind that I have...
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