Top 5 Advices for Marketing Newbies...

Jun 11, 2012 by

A cousin who calls me Obi Wan (I know, I know) and is about to join the marketing world asked me this:  “What are your top 5 advices for a marketing newbie?” The question made me recall my own Marketing Jedi-In-Training days.  Those were not happy days.  At all.  My memory recounts endless tears, utter confusion and an almost paralyzing fear that I was really born devoid of a brain. Back then (Sigh! This sentence beginning always makes me feel as old as Yoda), marketing was the career of the desperate.  When you’re a fresh college graduate and jobless, you take a marketing job until something better and serious comes along.  Like accountancy. And so it was that I found myself signing that first employment contract with much relief.  Never mind that I have...

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Post Great Recession: Our Mothers, Ourselves...

Mar 1, 2011 by

There was nothing my mother loved more than scanning the economic horizons and finding possible signs that The Great Depression was going to again happen. Family members, neighbors, and even the parish priest had down cold every one of my mother’s floor ladies in the factory and how the owner played had cute with her. That went on and on until she died in the mid 1980s, with a pile of money socked away for us three daughters. Of course, the three of us ran out and bought houses and cars we couldn’t afford.  Rebellion against all the tales we had heard about how degrading working was in a factory during The Great Depression had been was bound to happen.  Giving money importance, we were convinced, would make us our mother, ourselves.  It wasn’t...

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Single (For Girlfriends) Usually Means Self-Supporting: The Implications...

Feb 12, 2011 by

Since I have always been single, I have no idea what the financial pressures are in the married state.  What I do know is that being self-supporting from my early 20s has meant I have pushed myself to learn how the world of work operated.  I didn’t seek to change it, either from within or externally through movements. The lessons learned aren’t pretty.  However, once I accepted the first premise that human beings, not carefully created systems, operate the workplace, I could live with the realities.  After all, humans have their shadow side, what Christians call “original sin” and Shakespeare called “cankered in the grain.” That shadow side demands that whoever has the power exerts the power.  No workplace is a democracy.  It’s up to us to figure out the rules and if we...

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