Yvonne DiVita

My favorite saying: –Women are the real architects of society. ~ Harriet Beecher Stow

Yvonne DiVita is the author of Dick*less Marketing: Smart Marketing to Women Online, the premier book on marketing to women online.

As President of Windsor Media Enterprises, LLC specializing in Publishing 3.0 using print-on-demand, as well as business blog building and social media strategy, Yvonne is an active blogger starting with her women’s blog Lip-Sticking. Her latest book, A Little Book of Big Thoughts, is offered on her blog as an e-book and a print book.

In the summer of 2009, she co-founded BlogPaws, an online pet community to support pet bloggers and pet lovers. BlogPaws has successfully held two social media conferences in 2010 and is diligently working on conference #3 for August of 2011.

Twitter accounts:

@lipsticking – supporting her blog

@mypetblog – supporting her petblog

@y2vonne – supporting everything she does

@blogpaws – for the BlogPaws pet community of which she is a co-founder

Yvonne is a past-president of the Rochester Chapter of Women in Communications, past-president of the Rochester Professional Consultants Network, and the former VP of Web Communications at RAMA (the Rochester Chapter of the American Marketing Association). She is interviewed and quoted throughout the net on marketing to women, social media for business, and publishing.

Her speaking engagements include conferences such as Blogher, WOMMA*, the Women’s Leadership Conference at Canisius College, OMMA* and many others. (*Word of Mouth Marketing Association – Online Media Marketing Awards)

And her posts for All The Single Girlfriends start here…

Beauty is a Sense of Freedom

It was a warm, wonderful summer day. We’d all piled into the car, my step-mother, my Dad, my two sisters and myself, and were taking a leisurely drive to the lake. I say leisurely because that’s how I remember it. It could have been hurried and frantic, for all I know. In memory, I savor […]

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Beauty is as Beauty Does

That’s what my mother used to tell me, back in the ancient days of my youth. I’d be all dressed up for a special occasion, preening in front of the mirror, and she’d come up behind me and give me a small smile, then fling that dinger at me. “Beauty is as beauty does.” Since […]

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I Think Better When I Walk

I’m not sure why this happens but whenever I walk the dogs, my brain works in amazing ways! It seems to be buzzing at warp speed –  the conversations I have with myself are often better than conversations I have with other people! Don’t tell anyone I said that, though. Tom always says he thinks […]

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Why I like Baseball Not Football

First of all, I’m not a sports gal at all. I like the Olympics but I’m pretty selective in what I watch. I do watch gymnastics, skiing, snowboarding, some of the races (winter or summer), and I love figure skating. I used to follow diving because a neighbor’s son was a diver – he missed […]

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The Soulful Sound and Story of Art

From the ancient days of cave painting to the remarkable statues of Michelangelo all the way to our modern museums of art, the concept of art as a story of soul and sound is as old as rain and wind. My experiences with art are so limited, I feel handicapped even writing about it. Not […]

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Young At Heart

My Dad is the greatest guy. He’s young at heart and full of forgiveness. He’s always been one of those Dads that other kids wanted to be around. I miss him, now that I’m far away in CO and he’s still in NY. But, there will always be a soft spot in my heart for […]

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Things I WOULDN’T Change About My Life – No Matter What!

Last week I wrote a post about the things I would change in my life, if I could go back and be a kid again. Things like realizing I was ‘ok’ – maybe more than ‘ok’. I’d have studied more and read great literature in favor of…the stuff I was reading. I’d have realized that […]

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Wouldn’t You Change Anything – Really?

It always amuses me when folks answer the “If you could change anything about your past, what would it be?” with, “Nothing. If I changed anything, I wouldn’t be me.” Really? Nothing? Absolutely nothing has happened in your past that you would change, if you could go back and make changes? Well, I’d change a […]

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I Never Promised You A Rose Garden

No one ever said it would be easy .. and other 20th century maxims that stick in my brain.  The road to hell is paved with good intentions. Beauty is skin deep. Too many cooks spoil the stew. If your best friend jumped off a cliff, would you? Don’t make me come in there. I’ll […]

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Is Marriage Passe’ ?

“When are you guys finally getting married?” That’s a favorite opening line for family and friends, lately. Tom, my significant other, and I have been together a long time now. We became engaged shortly after meeting – both of us were very sure of the relationship and having the ‘ring’ to prove we were serious, […]

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Oh Shut Up About Women Not Being Represented in the Fortune 500

A recent Forbes magazine article titled Disappointing Statistics, Positive Outlook has me seeing red. My good friend and often mentor, Bruce Peters, sent it to me. He knows I like to follow the current reporting on women’s business issues. The article starts, “As we move toward the 100th anniversary of International Women’s Day (March 8), […]

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Summer Nights

Back in my teen years we lived in a small house near a western suburb of Rochester, NY. I didn’t realize how small the house was until I’d grown up and moved away. No, seriously. It wasn’t just the distorted memory of youth. By today’s standards, our house really was tiny. There was a tiny […]

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