BL Ochman
I started writing about the marketing implications of the Internet and, pretty soon, Ford, IBM, and a bunch of other companies called me and my new career began.
These days, I’m publisher of the popular What’s Next Blog, proprietor of Pawfun.com, the pet lover’s site, and Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, where I help Fortune 500 companies integrate emerging media into their communications strategy.
I’m also the human companion to BennyBix Ochman Labradoodle Puppy, who has better Google ranking than most corporations – perhaps a testament to my SEO skills.
My career in a nutshell:
•Helping Fortune 500 companies create online strategy since 1996
•Created first blog-only social media campaign
•Write about social media for AdAge Digital Next, BusinessWeek online, MediaPost, and many others
One of 25 most influential women in social media
Since 1996, I’ve been creating dynamic Internet and social media marketing and brand strategy for companies doing business online. I have worked with clients including Meijer, IBM, Ford, McGraw-Hill, Budget Car Rental, Simon & Schuster, stacksandstacks.com, and American Greetings to create their online strategy and drive traffic and sales.
My work embraces concept and implementation of strategic Internet marketing programs to increase awareness and sales for my clients.
My blog, one of the AdAge Power 150, tracks news and trends in online marketing at What’s Next Blog. I also blog for AdAge Digital Next and Digiday Daily and at Pawfun.
Also I am a partner in Pawfun.com. Using out proprietary software, pet lovers can decorate and add text to photos of their dog, cat, horse, gerbil, parrot, hamster or goldfish to create and share free e-cards.
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