BL Ochman

My favorite saying: Don’t let the bastards scare you. The guy who preceded me as editor of our college newspaper left that on my typewriter (!) and I’ve had it on my various equipment and desks ever since.
My little white cotton socks were first blown off by the Internet in 1990 – the first time I saw it. At the time, there was no school where you could learn more about the Internet, so I took a year off to re-tool myself.

I started writing about the marketing implications of the Internet and, pretty soon, Ford, IBM, and a bunch of other companies called me and my new career began.

These days, I’m publisher of the popular What’s Next Blog, proprietor of, the pet lover’s site, and Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, where I help Fortune 500 companies integrate emerging media into their communications strategy.

I’m also the human companion to BennyBix Ochman Labradoodle Puppy, who has better Google ranking than most corporations – perhaps a testament to my SEO skills.

My career in a nutshell:

•Helping Fortune 500 companies create online strategy since 1996

AdAge Power 150 blogger

•Created first blog-only social media campaign

•Write about social media for AdAge Digital Next, BusinessWeek online, MediaPost, and many others

One of 25 most influential women in social media

Since 1996, I’ve been creating dynamic Internet and social media marketing and brand strategy for companies doing business online. I have worked with clients including Meijer, IBM, Ford, McGraw-Hill, Budget Car Rental, Simon & Schuster,, and American Greetings to create their online strategy and drive traffic and sales.

My work embraces concept and implementation of strategic Internet marketing programs to increase awareness and sales for my clients.

My blog, one of the AdAge Power 150, tracks news and trends in online marketing at What’s Next Blog. I also blog for AdAge Digital Next and Digiday Daily and at Pawfun.

Also I am a partner in Using out proprietary software, pet lovers can decorate and add text to photos of their dog, cat, horse, gerbil, parrot, hamster or goldfish to create and share free e-cards.

Continue the conversation with me at:




@Twitter @whatsnext


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