The Marketing Girl’s Christmas Gift...

Dec 17, 2012 by

Control is one of the key factors to the success of a marketing campaign or program.  The marketer loses control, the project goes to pieces.  As a result, many marketers end up as control freaks. “You should be in control of the project” is one of those ominous statements I dread hearing from any CEO.  That usually precedes the coming of the Four Horsemen of the Apocalypse.  When a CEO tells me that, it means a project has gone awry somewhere.  Worse, it has become an unholy mess.  If I want to survive the Spanish Inquisition, I better know exactly what caused it to disintegrate before the CEO even calls for me. “What will you do about it?” is the question that triggers nightmares and seizures in even the most hardened marketer.   Unfortunately, in...

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Saucy Approach for Feeding a Crowd...

Dec 14, 2012 by

Last year I wrote about my go-to Chanukah main dish for the annual party I used to throw. It’s a version of the Greek Spanakopita without Phyllo on the top and bottom. It’s what I’m taking to my daughter’s party this year. She has taken on the role of Chanukah Party Provider and I get to contribute but not do it all. Let’s hear it for generational traditions! You can check it out. This year I have a different strategy. I am hosting smaller gatherings with just the people who can sit around my table and share stories. My first gathering set a new approach to feeding a crowd that is worth sharing. I made a Moroccan style fish stew and realized the sauce could easily be used for other proteins ranging from lamb...

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