Anybody Who Pays?

Feb 1, 2012 by

I was having a lovely lunch with some business colleagues when the talk veered to someone’s new business. Me:  “So, who’s your target market for it?” Businessman:  “Anybody who pays!” WEH?! In the Jurassic Era, “anybody who pays” is an excellent marketing strategy.  What do dinosaurs know about marketing anyway?  All they care about is not being devoured by the T-Rex. In the 21st century, however, there is no “anybody who pays.”  If your marketing director is dispensing that sage advice, you should fire him.  Immediately.  If you continue listening to that drivel, you will be devoured by the modern day T-Rex – your competition. I don’t need to tell you how saturated the market is with every product and service known to man and fungi.  There are products and services whose purpose in...

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