Wine Cork or Screw Cap?
Foodie Friday
Girlfriends, I don’t know about you, but for me, one of the mystiques of enjoying wine is the ceremonial aspects of uncorking the bottle.
Of course there are times when I want just-a-drink but there are moments when the tradition of uncorking a bottle of wine adds to the anticipation of the first sip.
Anticipation! Ah… Slowly but with finesses and elegance the cork is removed. It is presented for inspection. And then and only then is the first taste poured.
What does a screw-off wine cap say to you? College days? Street people? Airline wine? Does it change your perception about the product?
Does something as simple as how you open a bottle of wine impact your perception of the value of the vino? Now think…same product. Would you expect to pay the same for a bottle with a screw-top as you would for the wine with a cork closure? Or would you anticipate it would cost less? Would twisting off a metal cap influence your experience with the brand?
The wine industry has information about consumers’ reaction to the new type of closure. Research conducted by Wine Intelligence reveals that about 52% of American wine drinkers reject screw-caps. A recent focus group confirms the debate continues. Yes, there are people who like the twist off approach. Some say that the wine storage is better.
However, I can’t help but sigh and think we are loosing one more aspect of romance.
“Uncorking wine is a bit like applying lipstick, I decided. It’s sort of inconvenient, but I sort of like it.” Carol Emert, San Francisco Chronicle.
Damn…wish I said that!
Perhaps I’m just a bit of a snob, or call me a romantic at heart, but wine makers please don’t take my corks away!
More About Wine: Wine for Normal People, Celebrating Women and Wine, Women Owned Vineyards
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Toby Bloomberg Has Written 30 Articles For Us!
Toby is Founder/President of Atlanta-based strategy and social media consultancy, Bloomberg Marketing/Diva Marketing and acknowledged by Forbes as one of the country’s most foremost bloggers. She is a widely recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, segmentation, etc.) while maintaining the authenticity of digital conversations. Toby recently wrote the first business book based on (40) Twitter interviews with marketing pros. Social Media Marketing GPS has been downloaded over 10,000 times by people all the world.
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I remember way far back in my misguided youth a bottle of Mateus “with” a cork was the height of sophistication.Ever so much more romantic!Some things just don’t change…a screw cap just doesn’t have the allure!
Polli – Oh yes! Funny how sophisticated we felt back in those days drinking Mateus. Do you remember making lamps and candle holders from those very cool bottles? 🙂
OMG, miss those candles!
Exactly; as gentlemen, we want to demonstrate the finesse and elegance of which you speak, especially in front of ladies.
Only a cork will suffice.
Lovely to know that there are men who care about romance in the little things .. like the cork of a wine bottle. Thanks for the visit and your comment.