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Post Holiday Angst

Madison Avenue...I Am SINGLE!

Jan 29, 2011 by Polli Graham

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Dear Madison Avenue Advertising Executives,

The holidays have come and gone; however, visions of marketing messages still dance in my head. Beginning at Halloween and ending at new year’s consumers are bombarded with constant hints of what your near and dear really wants to make the season bright. But ..if you’re single you are invisible.

I’M SINGLE!! There- I said it. No one was buying me a Lexus wrapped in a big red bow. There would be no diamond bauble given to me by a handsome and obviously smitten gentleman. No overpriced watch or a charm bracelet commemorating all our special moments was in my Christmas stocking.

When did Christmas, Hanukkah and Kwanza become all about romance? Isn’t Valentines Day enough to get through? I can’t help but wonder why Madison Avenue ignoring a critical customer segment.

Where are the scenes of a group of over a certain age friends sitting around having a Yankee Swap? Sisters exchanging gifts we truly know the other wanted. A niece or nephew coming up with an excellent present for a woman who isn’t their mom but still an integral part of their lives?

Next year how about five friends sitting around with a very good bottle of wine and talking not about husbands or kids, instead excited about a recent trip or promotion? And hey I can compromise … it can even be in front of a roaring fire!

Yours truly,

Polli

About the Author

Polli Graham Has Written 19 Articles For Us!

I am by education an RN, have worked the majority of my career in ICUs. A few years ago I traded in my scrubs for lady clothes and a briefcase and now I am a liaison for group of excellent Rehabilitaion Hospitals here in Massachusetts. I get to travel around talking with people all day, do some direct marketing and education, and use skills honed over thirty years. In my real life I am a sister, an aunt a daughter and a friend. I have wonderful nieces and nephews who I can play with, travel with, be proud of and spoil! I’ve saved pictures of all our adventures so that someday I can blackmail them into taking me to Early Bird specials.

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