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Tom Peters Archives - All The Single Girlfriends

“You” As A Digital Brand...

Mar 23, 2011 by

Recently I was re organizing my home office. Er .. ok, I was moving piles of papers to make my desk seem less cluttered. I came across an article that someone had sent me in 1997.. don’t even ask Girlfriend! I don’t remember who sent it to but I saved it because at the time the concept intrigued me. It was Tom Peter’s The Brand Called You which you can find at Fast Company online. As the fates, would have it soon after reading it I was “right-sized” or “down-sized” or whatever the politically correct term was at the time. I was fired from my  job with the Georgia Lottery Company. Peter’s idea that a company would want to hire “more than a resume” was radical 14 years ago. He talked about managing our...

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