Patty Azzarello’s New Book On Business Success: Destined To Become A Classic...

Apr 12, 2011 by

True confession. Although I regularly read business books – everything from building a personal brand to using social media to having successful virtual teams – I don’t really like business books. For me, most are too theoretical and tend to paint an overly rosy picture of the benefits the reader will get if they follow the advice in the book. A few years ago I read Who Moved My Cheese? According to the book’s website I am one of 24 million people who bought this book. You would think with that many people reading the book it would have a dramatic impact on my thinking about business. Here’s what I remember about it. Not much. Oh, I remember it was a quick,easy read. I remember thinking it was clever. But, I didn’t note or...

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Oh Shut Up About Women Not Being Represented in the Fortune 500...

Feb 28, 2011 by

A recent Forbes magazine article titled Disappointing Statistics, Positive Outlook has me seeing red. My good friend and often mentor, Bruce Peters, sent it to me. He knows I like to follow the current reporting on women’s business issues. The article starts, “As we move toward the 100th anniversary of International Women’s Day (March 8), it is clear that the world of business is being transformed by women, but the gender makeup of business leadership has barely changed.” Once again, the focus is on the Fortune 500 – companies that are in the public eye, like PepsiCo. According to the article, “In 2010 only 2.4% of the U.S. Fortune 500 chief executives were female.” Yawn. Are you tired of this, girlfriends? Do you run your own business? Are you and executive of a company...

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