Retail Therapy Works .. Research Confirms!...

Jul 25, 2011 by

Shopping as “therapy” is effective at elevating mood, and it doesn’t lead to buyer’s regret. All of the shoppers in a research sample said they had bought themselves a treat during the past week—ranging from a fishing reel to a kitchen magnet—and 62% of the treat purchases were motivated by a desire to repair a bad mood, say A. Selin Atalay of HEC Paris in France and Margaret G. Meloy of Penn State. Asked about their post-purchase feelings, 82% of participants had only positive things to say. There seem to be few, if any, downside consequences of retail therapy, the researchers say. Source: Retail Therapy: A Strategic Effort to Improve Mood I KNEW IT!  Ever wonder why our society feels compelled to spend a fortune in time and research expense to prove what every...

read more