Retail Therapy Works .. Research Confirms!...

Jul 25, 2011 by Tani Wolff

Shopping as “therapy” is effective at elevating mood, and it doesn’t lead to buyer’s regret. All of the shoppers in a research sample said they had bought themselves a treat during the past week—ranging from a fishing reel to a kitchen magnet—and 62% of the treat purchases were motivated by a desire to repair a bad mood, say A. Selin Atalay of HEC Paris in France and Margaret G. Meloy of Penn State. Asked about their post-purchase feelings, 82% of participants had only positive things to say. There seem to be few, if any, downside consequences of retail therapy, the researchers say. Source: Retail Therapy: A Strategic Effort to Improve Mood I KNEW IT!  Ever wonder why our society feels compelled to spend a fortune in time and research expense to prove what every...