The Marketing Girl’s Christmas Gift...

Dec 17, 2012 by

Control is one of the key factors to the success of a marketing campaign or program.  The marketer loses control, the project goes to pieces.  As a result, many marketers end up as control freaks. “You should be in control of the project” is one of those ominous statements I dread hearing from any CEO.  That usually precedes the coming of the Four Horsemen of the Apocalypse.  When a CEO tells me that, it means a project has gone awry somewhere.  Worse, it has become an unholy mess.  If I want to survive the Spanish Inquisition, I better know exactly what caused it to disintegrate before the CEO even calls for me. “What will you do about it?” is the question that triggers nightmares and seizures in even the most hardened marketer.   Unfortunately, in...

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The Pied Piper Syndrome in Social Media...

Jul 27, 2011 by

Social media experts proclaim something or someone is brilliant or amazing (Cue in Bruno Mars!) and we all chime in to agree enthusiastically.  God forbid you do not agree with the social media gurus.  Spell dead career.  Or, worse, vicious attacks from their acolytes for daring to disagree with the founding fathers and mothers of social media.  Have you ever tried to disagree with their articles?  You have?  In that case, I certainly hope you’re in the witness protection program. Like any other marketing professional – OF COURSE, I read them.  Most of the time, I nod my head in agreement.  But there are just times that I cannot agree with what is being posted.  Those rare moments when I wonder if they wrote their posts while under the influence of too many glazed...

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Wine Cork or Screw Cap?

Apr 1, 2011 by

Girlfriends, I don’t know about you, but for me, one of the mystiques of enjoying wine is the ceremonial aspects of uncorking the bottle. Of course there are times when I want just-a-drink but there are moments when the tradition of uncorking a bottle of wine adds to the anticipation of the first sip. Anticipation! Ah… Slowly but with finesses and elegance the cork is removed. It is presented for inspection. And then and only then is the first taste poured. What does a screw-off wine cap say to you? College days? Street people? Airline wine? Does it change your perception about the product? Does something as simple as how you open a bottle of wine impact your perception of the value of the vino? Now think…same product. Would you expect to pay the...

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