Top 5 Advices for Marketing Newbies...

Jun 11, 2012 by

A cousin who calls me Obi Wan (I know, I know) and is about to join the marketing world asked me this:  “What are your top 5 advices for a marketing newbie?” The question made me recall my own Marketing Jedi-In-Training days.  Those were not happy days.  At all.  My memory recounts endless tears, utter confusion and an almost paralyzing fear that I was really born devoid of a brain. Back then (Sigh! This sentence beginning always makes me feel as old as Yoda), marketing was the career of the desperate.  When you’re a fresh college graduate and jobless, you take a marketing job until something better and serious comes along.  Like accountancy. And so it was that I found myself signing that first employment contract with much relief.  Never mind that I have...

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