Patty Azzarello’s New Book On Business Success: Destined To Become A Classic...

Apr 12, 2011 by

True confession. Although I regularly read business books – everything from building a personal brand to using social media to having successful virtual teams – I don’t really like business books. For me, most are too theoretical and tend to paint an overly rosy picture of the benefits the reader will get if they follow the advice in the book. A few years ago I read Who Moved My Cheese? According to the book’s website I am one of 24 million people who bought this book. You would think with that many people reading the book it would have a dramatic impact on my thinking about business. Here’s what I remember about it. Not much. Oh, I remember it was a quick,easy read. I remember thinking it was clever. But, I didn’t note or...

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