Technology Made Easy .. With My Thanks To Steve Jobs
For my first post, I’m delving into one of my favorite topics, technology. I’ve been involved with high-tech really since college. I am dating myself when I say that because when I worked on computers in college, I had to go to the computer center and my research was printed on these ridiculous computer cards that I had to carry with me. Ugh. Yuck. Definitely not sexy.
The past few weeks I have felt like I have been kicked in the gut as my business compass, Steve Jobs, died. 56, man. What’s really eery is that my dad died when he was 56. So, I really feel for his son, Reed, who is 20, the same age I was when my dad died. Well, I digress. Honestly, I don’t think he has been well since 2005 so I like to focus on the Steve Jobs I met in the 1980’s and the amazing products that his vision drove Apple to create then and today.
OK, ok, I am an Apple-nut. I had the original Macintosh, and then multiple iterations of the iMac, iPod, iPad and the iPhone. Have I missed anything?
The beauty of Apple’s products are that they are simple and sexy. They look good and anyone can use them. They add value to a person’s life. Steve Jobs taught us how to “think different” about technology. We don’t need to know about circuits, mother boards and all that, instead he made it possible and fun to get online, create spreadsheets, create and print documents, share photos, have a video chat, manage tasks via a calendar, and a myriad of other things. Steve once said that we only use about 5% of the functionality of a computer. Amazing. He talked about interconnecting communications – back in the 80’s – before anyone knew what that was about. He nailed it, too.
He gave us the PC before it was a PC, he helped connect our lives – where else can we connect music, the Internet and the phone? He was a true artist in every sense of the word. Of course, being a marketer, the fact that he made advertising cool – think back to the iPod, “Think Different” and “1984” advertising campaigns – really excited me and helped me get interested in advertising again, and you’ll get my drift how he changed the advertising landscape – go to You Tube to check out these campaigns – he made it fun.
I think we are becoming a world of the anti-techie – I am coining that term – it’s all about how do we connect our lives so everything is made simpler and better for us so we can focus on our passions and what really drives us. Is that cool or what?
The computer changed my life and having the iPod, iMac, iPhone and iPad all connected, I see all the dots are connected and I don’t have to worry about anything. Simple. Got it.
One of my favorite things that Apple is responsible for is Final Cut Pro, the entertainment industry software for film editing. It really is our industry standard for film editing. Thank God. It has helped me look better on screen and helped my film editors do their jobs to get a quality film project to the masses quicker.
So see? Connecting the dots. Simple. Got it.
Graphic credit: WcP Blog